“In India, Cricket is a Religion and Sachin Tendulkar ji, has shown the World and Not just India that when your Desires match Hard-Work, Humility and Persistence.. a Once in a Lifetime Genius is Born and will always be Loved and Celebrated! You may have Retired from the Game, Sachin Sir.. but Your Career is a ‘Highlight’ Package in itself for the Entire Nation always!”~ Minissha Lamba
Remarriage is suddenly the talk of the town. Brands are making a progressive statement; they are creating ads that influence people to release themselves from the shackles of certain taboos. So out of the clear blue sky, it was surprising to see mature marriage based ads on TV and the virtual world. The giggling young blushing bride was replaced by a sorted ‘much older’ woman and the flamboyant dhoom dhadaka were shoved aside by a subtle round of celebrations.
Minissha Lamba was a part of such a commercial. It all starts with Minissha greeting everybody in the house as she puts on her best ethnic bib and tucker. She shares pleasantries with relatives and for a fleeting moment looks at her late dad’s picture and gets emotional. We are still under the impression that she’s the bride, until she enters a room where her mom is waiting anxiously for one of her big days to begin. The scene gives you goose-bumps.
Although the ad is a thought provoking one, we got in touch with Minissha and asked her about her views on the subject of remarriage, and if TV can really bring about a change in the mind-set of people. “I do believe that television is a strong medium, especially when it’s advertising. It’s addressing a serious issue. Taboos are gradually being lifted from certain sections of the society. I do believe in remarriage and I did this ad about 7 years ago before I was doing films. It was ahead of its time. But in 7 short years the concept has percolated enough for a magazine brand to use it as a campaign. I think that’s commendable,” said the Yahaan actor.
Even jewellery brand Tanishq was seen taking the same route of promoting a progressive idea. Shot by English Vinglish director Gauri Shinde, the ad shows theatre babe Priyanka Bose giving the institution of marriage a second try with actor Kavi Shastri. Again a brilliant one!
Will these wonderful concepts help change parochial mind-sets, only time will tell…!
as told to youngisthan.com
Minissha Tells HT Brunch about her most cherished Diwali memory..
“It’s definitely my childhood memories of Diwali in Chennai. It was a time when bursting firecrackers wasn’t considered unfashionable. Families and friends would come together for month-long parties in different houses and the kids would just have a ball.”
What is the one thing we can do to light up another person’s life? “I enjoy giving presents. There’s a certain joy and happiness in giving, especially on Diwali.”
What Diwali gift can you give to a person who has everything? “That’s difficult. Chocolates are universal feel-good gifts. The thought is more important than the price tag.”
What are your plans for this Diwali? ”I’ll mostly be in Pune with my parents. That’s my happy place..”
The Video shows Highlights of the Premiere Show held at PVR in Chandigarh, Also seen in the Video are Director Sagar S. Sharma, Aarya Babbar, Preet Bhullar and Gurpreet Ghugghi along with Raj Babbar ji, Manju Lamba ji and Lots of Other Fans and Ensemble Crew!
Fantastic Movie Review of Heer and Hero!!
Movie Releases on 18th October’2013 at a Cinema near you!! Enjoy..